Archive | March, 2012

Dear Abbott Nutrition & RJ Reynolds,

2 Mar

Similac Infant Formula

On February 16, I received a package from UPS containing a Nourishing Newborns Feeding Kit with two samples of infant formula: Similac Sensitive for “Fussiness & Gas, Due to Lactose Sensitivity. Complete Nutrition for Sensitive Tummies” and Similac Advance “Complete Nutrition For Your Baby’s 1st Year. Closer Than Ever to Breast Milk.”

Newborns don't come with instructions

Who doesn’t love the surprise of a free gift, especially expensive baby formula? The sensitive retails for $22.75 at Walmart and $13.99 for the advance at Target. Well, I can tell you I didn’t care too much for this package for two reasons. One) I am not pregnant. Two) My relationship status on Facebook went from “in a relationship” to “it’s complicated” four days before the package arrived.

Self-pity aside, I have no idea how I ended up on your mailing list and kindly ask you to remove my contact information. I’m not sure how you develop your list, however I suggest a good scrub before the next mail campaign. And while you’re at it, tell RJ Reynolds to do the same thing. I don’t smoke and getting coupons for Camel cigarettes in the same mail delivery as baby formula is wrong on so many levels. As someone in marketing, I suggest coordinating your calendars for mailings.

Sincerely,

Adrienne

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